Monday, February 18, 2008

Festival launches survey on its website

(The following article originally appeared in The Huntsville Forester on Feb. 6, 2008.)

Information on what patrons would like to see will help in determining future programming for the festival

By Gillian Brunette

The Huntsville Festival of the Arts celebrates its 16th anniversary this year and, in order to continue to provide exciting entertainment, education and economic development for the Huntsville area, the festival board is asking for the public’s input.

To that end, a simple and user-friendly survey has been drawn up and is available on the festival website at www.huntsvillefestival.on.ca.

The survey will also be sent to approximately 770 patrons who have registered their e-mail addresses through the festival site.

“We will probably run the survey for three months initially and during that time we will monitor the response numbers for further promotion,” said Ron Baker, HFA board director.

To access the survey, go to the festival website and click on the link. The information gathered will not be used for any purpose other than to gather information from existing patrons and the public at large.

Two responses per e-mail address will be accepted in order to ensure the required balance of opinion. To thank participants for their input there will be a draw, from among those who respond, for two tickets to the show of their choice in the 2008 season. Some of the questions asked in the survey include:

•Do you consider yourself an area resident or visitor?

•What is the postal code of your primary residence?

•Approximately, how many times during the HFA’s summer season have you attended shows at the Algonquin Theatre?

•In general, were you satisfied with these events?

•Do you feel that ticket prices at the Algonquin Theatre are generally a good value?

•What are your primary entertainment interests?

The festival board is also asking those who participate in the survey to please mention it to their friends, or forward it to other patrons and ask them to participate.

“The more people providing input the more accurate our assessment of the community will be. This is their festival. Making their voice heard matters to the festival’s future direction and its continuing importance to Huntsville,” said Baker.

Click this link to go directly to the survey.